Equal visibility is not a feature request.
It is the founding principle.
USN's equity commitment is structural, not symbolic. Every platform decision, from editorial independence to sponsorship contracts, is designed to close the visibility gap and return fair value to women's sports.
of sports media covers women
Equal Coverage Is Not a Bonus
Equal coverage for women's sports is not a progressive gesture. It is a correction. For decades, women's athletics have been treated as supplementary content: aired in off-peak slots, covered by smaller editorial teams, and measured against men's sports rather than on their own terms.
USN does not treat women's sports as a niche. The platform is built entirely around women's athletics, which means every editorial decision, every feature, every sponsorship conversation starts from the same premise: women's sports are the main event. Coverage equity is not a goal USN works toward. It is the baseline from which everything else is built.
male athlete sponsorship advantage
Sponsorship Should Reflect Athletic Value
Male athletes in comparable sports receive sponsorship deals that are, on average, fifteen times larger than those offered to women in the same disciplines. This gap is not driven by athletic performance. It is driven by media exposure, and media exposure is driven by platform access.
USN's sponsorship model is designed to close this gap structurally, not symbolically. By building a dedicated audience for women's sports, USN creates the visibility conditions that justify, and eventually demand, equitable sponsorship investment. Sponsors on USN are not making a charitable contribution. They are investing in an undervalued audience that is growing faster than any comparable segment in sports media.
editorial tiers, every athlete equal
Equity Built Into the Platform Structure
Most platforms create informal hierarchies: athletes with larger followings receive more promotion, more editorial support, and more sponsorship visibility. USN rejects that model. Every athlete on the platform receives the same editorial independence, the same story tools, and the same audience access, regardless of follower count or sport profile.
Structural equity means the platform itself does not replicate the inequalities it was built to address. A collegiate swimmer and a professional basketball player have the same publishing rights, the same story permanence, and the same protection from sponsor interference. The platform's architecture is the equity policy, not a separate document that can be quietly revised.
non-negotiable sponsor rules
Fair Sponsorship Principles
Every sponsor on USN agrees to three principles before any contract is signed: sponsors do not influence editorial content, sponsors do not rank or tier athletes based on commercial value, and sponsors do not pay athletes directly through the platform in exchange for promotional content.
These rules exist because the history of women's sports sponsorship is filled with arrangements that looked like support but functioned as control. Sponsors who fund a platform in exchange for editorial influence are not sponsors. They are advertisers buying credibility. USN's sponsorship model separates funding from influence entirely. Sponsors gain visibility alongside women's sports. They do not gain a seat at the editorial table.
every athlete, every background
Equity Across Every Dimension
Women's sports equity cannot be achieved by focusing only on the most visible athletes in the most covered sports. USN's equity commitment extends to athletes across all sports, all levels of competition, all racial and ethnic backgrounds, all body types, and all career stages, from collegiate competitors to retired professionals.
The visibility gap in women's sports is not uniform. It is deepest for athletes in non-revenue sports, for athletes of color, for athletes in smaller markets, and for athletes whose careers ended before digital platforms existed. USN's equity framework addresses all of these gaps simultaneously, not through quotas or programming mandates, but through a platform architecture that gives every athlete the same tools, the same reach, and the same permanence.
Equity Partners: Stand With Women's Sports
75% of net proceeds from eligible Equity Partner contributions goes directly to the cause you choose. 25% supports USN operations and platform development.
Supporter
Our thanks for backing the mission — and more ways we say thank you.
Become an Equity Supporter: $500Advocate
Everything a Supporter gets, plus more ways we say thank you.
Become an Equity Advocate: $1,000Champion
Everything an Advocate gets, plus more ways we say thank you.
Become an Equity Champion: $2,500Trailblazer
Everything a Champion gets, plus more ways we say thank you.
Become an Equity Trailblazer: $5,000Legacy Partner
Everything a Trailblazer gets, plus more ways we say thank you.
Become a Legacy Partner: $10,000Equity Partner contributions are subject to USN review. USN does not represent that contributions are tax-deductible unless expressly confirmed in writing. See our Refund Policy.
Male Athletes: Stand With Women's Sports
Male athletes who believe women's sports deserve equal visibility can publicly pledge their support. This is not a publishing account. Male pledge supporters do not have access to the USN athlete storytelling platform. This is a public statement of support.
$100 per sport supported · $1,000 all-sports pledge
Pledges are reviewed by USN before public display. Contribution amounts support the Equity Partner Program.
USN Subscribers: You're Already Standing With Women's Sports
Active USN subscribers can opt in to public recognition as an Equity Supporter at no additional cost. Your name and general location will appear on this page while your subscription is active. Manage your opt-in preference inside the USN app.
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Canada
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All other countries
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City and full address are never displayed.
Equity is not a campaign. It's the contract.
Athlete overlooked for too long, sponsor who believes in fair value, or fan who wants more: USN was built for you.